If you’re looking to grow your fitness business and attract new clients, adding outdoor fitness classes is a smart move. These group exercise classes offer a fun and challenging way to meet consumer demand for convenient, flexible workouts that combine the benefits of both fitness and nature. Plus, when you expand your class offerings to outdoor locations, it’s a great way to add value to your gym or personal training services.
There are a few things to consider before you start running outdoor fitness classes. The first is to figure out who your ideal client is and what type of workouts they enjoy. This will help you decide where, when and how to host your classes. You’ll also need to consider the weather and climate of your location when planning out your workout schedule. For example, you’ll want to make sure that your boot camp classes take place when it’s not too hot or humid. This will reduce the risk of heat stroke or other health-related complications during your class.
You’ll also need to think about what equipment you’ll need to bring with you. Do you plan to offer bodyweight-based exercises, or are you going to need to bring equipment like step-up benches, dumbbells or plyometric boxes? Then you’ll need to choose a suitable outdoor location that’s safe and spacious enough for your class size. Finally, you’ll need to decide whether you’re going to charge for your outdoor classes or if you’ll include them as part of your membership package.
While Covid-19 has caused some people to be wary of joining indoor groups, many members who were active before the pandemic will be interested in trying out an outdoor HIIT class. Outdoor fitness is a great way to get your brand in front of a new audience, while still offering a sense of safety and community.
Outdoor classes are popular during all seasons, but summer is the best time to offer them due to the warmer temperatures and abundant sunlight. Even when the weather is chilly or rainy, many people will be motivated by the desire to stay fit and avoid cabin fever.
Whether you’re running your outdoor classes at a local park, on the grounds of your gym, or in your own backyard, it’s important to advertise them well in order to attract as many participants as possible. Using traditional methods like handing out flyers and posters is one way to do this, but digital marketing is also a good option. You could create a social media page for your outdoor classes, and you could also partner with local businesses to spread the word about your classes (such as a discount at a nearby coffee shop for class attendees).
Milena Estêvão is a YouTuber passionate about sharing her experiences (challenges, successes and motivations) in the fitness activities she is involved in.
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